• Portfolio
  • Covers
  • About
  • Experience
  • Contact

matt genefaas

photographer, graphic designer & art director

  • Portfolio
  • Covers
  • About
  • Experience
  • Contact

Current…


UNO_v.png

CREATIVE DIRECTOR
UNO Magazine | Jan 2020 - present

Role includes…

• Manage studio workload and workflows to deliver projects on time and on budget
• Manage hiring, training and cultivate the career development of creative staff
• Manage profitability, deliverables, timelines and budgets for assigned tasks
• Social media management
• Booking photographers and external creatives
• Developing and managing the creative growth of the brand
• Translate marketing objectives into clear creative strategies
• Manage the creative process and production of all collateral


References…

Please click here to request my reference letters and reference contact details via email.

request
 

Past…


mot-logo_v.png
 

OWNER / DIRECTOR
Made of Tomorrow | 2015 - 2019

• Designing, prototyping and producing a wide range of highly recognised homeware products and objects that are sold in over 150 high-end design stores throughout New Zealand and abroad.

• Develop and execute strong concepts for advertising campaigns that complement the brands aesthetic and communicate the core beliefs and ethos.

• Day-to-day management of all business activities and maintaining strong relationships with multiple highly-regarded clients.

• Managing a 50-strong multi-faceted production team.


m2_v.png

DEPUTY EDITOR
M2 Magazine | 2016 - 2018

• Manage freelance and in-house contributors, writers, photographers and proof-readers, providing briefs on each project then giving guidance and final approval after completion.

• Consolidate, analyse and report on key data to help predict sales and make informed decisions on strategies and content.

• Liaising with the sales team to ensure inclusion and execution of paid content is according to the clients' expectation.

• Deciding each monthly theme and execute the full content to an extremely high standard ensuring the tone and delivery is on-brand.

• Negotiate international talent for interviews, photoshoots, editorials and celebrity cover placement.


m2woman_v.png

ART DIRECTOR & PHOTOGRAPHER
M2 & M2Woman Magazine | 2015 - 2016

• Conceptualising, organising, art directing and styling photo shoots across different subjects; food & drink, fashion, portraits, beauty flat lays and cover shoots.

• Lead the creative developments of the M2 brand development to refresh its tone of voice and visual communication through typefaces, art treatments, colour palette etc.

• Portrait photography for selected cover features including the most popular issue; M2 Man of the Year Special. Alongside all of the in-house studio photography for editorial and product features and retouching and organising images for print.


remix_v.png

GRPAHIC DESIGNER
Remix Magazine | March 2013 - April 2014

• Assisting the Art Director including designing content for both the print publication and online channels.

• Designing advertisements to clients brief for paid adverts.

• Assisting the editor with general day-to-day Magazine tasks including management of deadlines, organising and booking contributing freelancers and organising required studio and location bookings.

Powered by Squarespace.